It's Michelle ✨
It's Michelle ✨
It's Michelle ✨
business insights
buttons
business insights
buttons
business insights
buttons
Work
Work
Work
Dobby AI
Dobby AI
Dobby AI
B2B
B2B
B2B
Responsive Web
Responsive Web
Responsive Web
shipped
shipped
shipped
End-to-end design of an on-prem enterprise AI knowledge agent. No coding needed to get to cited answers in minutes, with approvals and audit for safe rollout.
End-to-end design of an on-prem enterprise AI knowledge agent. No coding needed to get to cited answers in minutes, with approvals and audit for safe rollout.
End-to-end design of an on-prem enterprise AI knowledge agent. No coding needed to get to cited answers in minutes, with approvals and audit for safe rollout.
Smart Fuel Stop
Smart Fuel Stop
Smart Fuel Stop
B2C
B2C
B2C
Mobile App
Mobile App
Mobile App
Redesign
Redesign
Redesign
Backend intelligence models gas brand and price thresholds. Straightforward chips and instant sort tailor the list for quick gas stops.
Backend intelligence models gas brand and price thresholds. Straightforward chips and instant sort tailor the list for quick gas stops.
Coming Soon ✌🏼
About Me
About Me
About Me
Hi, I’m Michelle — a product designer who speaks both user and KPI.
Hi, I’m Michelle — a product designer who speaks both user and KPI.
I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features - real constraints, messy data, and a ground-up site build that became my product-development bootcamp.
I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features - real constraints, messy data, and a ground-up site build that became my product-development bootcamp.
I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features - real constraints, messy data, and a ground-up site build that became my product-development bootcamp.
Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.
Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.
Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.
Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.
Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.
Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.
When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.
When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.
When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.
