It's Michelle ✨
It's Michelle ✨
It's Michelle ✨
I am a Product Designer turning business insights into buttons in San Francisco Bay Area.
I am a Product Designer turning business insights into buttons in San Francisco Bay Area.
I am a Product Designer turning business insights into buttons in San Francisco Bay Area.
Work
Work
Work


Dobby AI
Dobby AI
Dobby AI
Responsive Web
Responsive Web
Responsive Web
B2B
B2B
B2B
Launching soon
Launching soon
Launching soon
End-to-end design of an on-prem enterprise AI knowledge agent—no code, cited answers in minutes, with approvals and audit for safe rollout.
End-to-end design of an on-prem enterprise AI knowledge agent—no code, cited answers in minutes, with approvals and audit for safe rollout.
End-to-end design of an on-prem enterprise AI knowledge agent—no code, cited answers in minutes, with approvals and audit for safe rollout.








Dobby AI
Dobby AI
Responsive Web
Responsive Web
B2B
B2B
Launching soon
Launching soon
End-to-end design of an on-prem enterprise AI knowledge agent—no code, cited answers in minutes, with approvals and audit for safe rollout.
End-to-end design of an on-prem enterprise AI knowledge agent—no code, cited answers in minutes, with approvals and audit for safe rollout.




About Me
About Me
About Me


Hi, I’m Michelle — a product designer who speaks both user and KPI.
Hi, I’m Michelle — a product designer who speaks both user and KPI.
I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features - real constraints, messy data, and a ground-up site build that became my product-development bootcamp.
I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features - real constraints, messy data, and a ground-up site build that became my product-development bootcamp.
I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features - real constraints, messy data, and a ground-up site build that became my product-development bootcamp.
Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels—it’s how we shape behavior. I fell in love with the before → after: faster time-to-value, fewer drop-offs, happier metrics.
Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels—it’s how we shape behavior. I fell in love with the before → after: faster time-to-value, fewer drop-offs, happier metrics.
Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels—it’s how we shape behavior. I fell in love with the before → after: faster time-to-value, fewer drop-offs, happier metrics.
Today I design practical, human-centered interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.
Today I design practical, human-centered interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.
Today I design practical, human-centered interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.
When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.
When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.
When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.





