It's Michelle
It's Michelle
It's Michelle
I am a Product Designer turning business insights into buttons in San Francisco Bay Area.
I am a Product Designer turning business insights into buttons in San Francisco Bay Area.
I am a Product Designer turning business insights into buttons in San Francisco Bay Area.
Work
Work
Work
Dobby AI
Dobby AI
Dobby AI
B2B SaaS
B2B SaaS
B2B SaaS
0 → 1
0 → 1
0 → 1
Responsive Web
Responsive Web
Responsive Web
Shipped
Shipped
Shipped
End-to-end design of an on-prem enterprise AI knowledge agent. No coding needed to get to cited answers in minutes, with approvals and audit for safe rollout.
End-to-end design of an on-prem enterprise AI knowledge agent. No coding needed to get to cited answers in minutes, with approvals and audit for safe rollout.
End-to-end design of an on-prem enterprise AI knowledge agent. No coding needed to get to cited answers in minutes, with approvals and audit for safe rollout.
Health Signals
Health Signals
Health Signals
Visual Design
Visual Design
Visual Design
Digital Health
Digital Health
Digital Health
Mobile App
Mobile App
Mobile App
A mobile visual design concept focused on dashboard hierarchy, trend and bar-chart data visualization, and motion polish.
A mobile visual design concept focused on dashboard hierarchy, trend and bar-chart data visualization, and motion polish.



Smart Fuel Stop
Smart Fuel Stop
Smart Fuel Stop
B2C
B2C
B2C
Redesign
Redesign
Redesign
Mobile App
Mobile App
Mobile App
Backend intelligence models gas brand and price thresholds. Straightforward chips and instant sort tailor the list for quick gas stops.
Backend intelligence models gas brand and price thresholds. Straightforward chips and instant sort tailor the list for quick gas stops.
Backend intelligence models gas brand and price thresholds. Straightforward chips and instant sort tailor the list for quick gas stops.
About Me
About Me
About Me



Hi, I’m Michelle! a product designer who speaks both user and KPI.
Hi, I’m Michelle! a product designer who speaks both user and KPI.
Hi, I’m Michelle! a product designer who speaks both user and KPI.
I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features, messy data, and a ground-up site build that became my product-development bootcamp.
I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features, messy data, and a ground-up site build that became my product-development bootcamp.
I started on the business side, juggling timelines at a global media agency and geeking out over ad performance. At a leading mobile e-commerce platform, I partnered with PMs and engineers to ship seller-growth features, messy data, and a ground-up site build that became my product-development bootcamp.
Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.
Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.
Somewhere between refining empty states and championing smarter defaults, I realized design isn’t just pretty pixels. It’s how we shape behavior. I fell in love with the before & after: faster time-to-value and happier metrics.
Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.
Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.
Now I design practical interfaces for complex products, and my business-side background helps me tie every decision to measurable outcomes.
When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.
When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.
When I’m not designing, I’m practicing S-turns (or just staying upright) on a snowboard, scouting new finds at Costco/Trader Joe’s, or “iterating” on floral arrangements until the composition clicks.